Jellycat Smudge Bear

Born in London. Loved worldwide.

For a quarter of a century, Jellycat have shared the joy of toys with people of all ages, across the globe.

Over this time, our unmistakeable characters have gained the affection of millions – and centre stage in many of the most prestigious stores across 77 countries.

They have also become a major trendsetter on social media, featured in billions of hashtags. Today, they stand among the most loved and respected soft toy companies in the world.

What makes them different? Playfulness and luxurious quality. Their designers play until something magical and unexpected happens – and a new character is born! They source beautiful materials that are noticeably softer, subtler and long-lasting. The HQ, Jellycat Studios, is based in central London and from there they spread joy through toys, accessories, books, music, films and social media.