Joules is a UK-based premium lifestyle brand which designs and sells Joules branded lifestyle clothing, accessories and homeware.
The brand is at the heart of the business and encompasses values of time-off, heritage, countryside, Britishness, family and fun.
Our product range has something for the entire family and their home! Covering women, men, children and baby collections as well as homewares and licensed products, including eyewear, bedding and toiletries.
The company is best known for original, unique prints that are hand-drawn or hand-painted in-house and are used to great effect on anything from rainwear and crockery to shirts and dresses. Joules draws inspiration from traditional British heritage designs and injects a dose of personality with unexpected finishes, hidden details and colour; the result is bright and contemporary with an unrivalled attention to detail.